Technology changes all aspects of our world as it advances, and lately it seems to be doing so faster than ever. Can you even imagine a world without smartphones or tablets anymore? What about one where you couldn’t take fashion inspiration from social media feeds or apps? The reality is that tech has already significantly changed fashion shopping and fashion industry in the last decade, often in ways that are gradual enough that we don’t take notice.

But the changes in the coming years could be more drastic. By 2020, we may be shopping for clothing and accessories in entirely new ways, and with wholly different expectations. Consider these possibilities. Continue reading

Australia is a melting pot of people coming from different nationalities and cultures, and it’s something that manifests greatly in the rising fashion industry of the land Down Under. And while the involvement of runway models from different ethnicities is one of the most apparent manifestations of the multiculturalism driving this rise of fashion, that’s just the tip of the iceberg.

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Four years of beauty blogging and stalking fashion editors, I’ve concluded that “a trendy pair of sunglasses can totally transform your everyday look, moving it from dull to chic!” Putting the idea to test, it was indeed exciting to see my rather mundane pair of jeans and simple t-shirt suddenly morph into something stylish and hot, the moment I put on my favorite pair of cat eye sunglasses. Continue reading

Modern designer blouses are the trendiest attires recognized and loved by women across the world. These days’ women want to look presentable and appealing in public and a designer blouse is advisable for her.  Therefore, irrespective of whatever look she may have in mind for the upcoming party or the wedding function, a designer blouse is sure to help her put her best foot forward. Continue reading

Basic casual wear is no longer just an afterthought. Now looking for a new top or sweatshirt will lead you through an extensive selection of bold new styles, hues and designs. Enjoy the brands available at abof and add new elements to your wardrobe. Continue reading

Since recent times, the clothing line for women for office wear was very limited. There were skirts, a pair of boss trousers or pants, a jacket and formal shirts. Women had to suit themselves and mix-and-match these to create new outfits every day from not letting it look mundane. Then, people thought it less relevant to devote a clothing line for women’s office wear. Continue reading

If there is one moment in every woman’s life when she wants to dazzle with her beauty, it is, without a doubt, her wedding day. So, maybe you have crossed all of the big things off your list: booked a venue, picked out the food, ordered a cake, even found that exquisite gown. But still, there is the question of hair and make-up. There are so many trends, from the classic to the fashion forward – but which one is right for you? Here are what designers are touting as the biggest bridal trends for 2017. Continue reading

In the shopping world, there are many options. You can go and buy an item at a retail store and hope for a sale, buy online and hope for a sale plus a discount coupon and maybe a perk like free shipping or you can go to an outlet store.

But if you’re like me, who actively seeks out designer outlets because it hurts you to ever pay more than a minimum of 20% off when it comes to designer fashion brand products, the write-up is for you! Because after all, why pay more or wait for sales, when you can find the finest designer products for less at brand outlets. Continue reading

Tunics could be your go-to clothes, especially during the warmer months. They are very versatile, fit well with almost every body type, and are perfect for that effortless chic style that’s been so popular lately. There are various fits, styles and lengths available, so here’s a little guide on how to wear tunics for the ultimate, flattering look. Continue reading

With blazing sun and long hot winding days, we’re finally into summer 2017. Along with juicy mangoes, chilled sherbets, and luscious falooda ice-creams, the season calls for some cool fashion trends that are as Indian at heart as a refreshing glass of sweet and rich homemade ‘lassi’!

As traditional wear is constantly evolving and ethnic fads are becoming newer and modern, it won’t be wrong to say that ethnic fashion is not only in but is going to stay. So girls, it’s time to fill up your wardrobes with the season’s biggest fashion trends and ring in the summer 2017 looking as cool and confident as these latest ethnic fads.

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