Question: Where does one go looking for ethnic wear that is rooted in tradition yet is so chic to make you look effortlessly stylish?

Answer: Among other places (Fab India, Global Desi, W for Women, Aurelia, and so on), World of Ek!

Chalegi Party ‘saree’ raaat! We surely know how to let our hair down and sway to the tunes. No drama, no excuses! “Party banti hai toh banti hai.” Even in social settings, we find ourselves a nice cozy corner to groove to the latest tunes and glow in our best party wear!

However, often we all struggle to get that party look right. There are a lot of parties and lot of themes. Can you do justice to them all? Continue reading

This Independence Day,

Experience Fashion and Tradition in Style with Saiesta’s Unique Chikankari Collection

~ Flaunt Your Patriotic Side This Independence Day With Saiesta ~

New Delhi, 20^th July 2016: Independence Day evokes the feeling of patriotism in the heart of every Indian and everyone proudly flaunts their love for the nation. As our 70^th Independence Day is around the corner, wear your patriotism in style this time with Saiesta’s exquisite White Wash Collection that has beautiful and elegant Chikanakri outfits. Continue reading

No matter how beautiful saree you pick for your friend’s wedding, till you don’t have a gorgeous blouse with it, your attire is incomplete. When designing a saree for any party or special occasion ensure you pay equal attention to the blouse too. Earlier the designs and patterns for saree blouses were limited, but these days there are en number of options to choose from. Below given is a list of few latest blouse designs that you can consider for your favorite party wear saree. Continue reading

‘Layer it up’ is the latest trend mantra that the whole fashion industry and designers are chanting! Be it stylish suits, ethnic dresses or kurtis, layering is finding an extensive use in the outfits coming up these days. Given below are few of the styles in which the concept of layering has been very handsomely combined with the grace of ethnic kurtis and are easily available at IndiaRush:- Continue reading

Silk is one fabric that is treasured by our grandmothers and mothers. After all, it adds heritage and gives a sense royalty to the wearer. Having party wear sarees in your wardrobe is inevitable. When it comes to silk sarees, they represent culture, grace, elegance, tradition, and modernity, all woven into one. That is what silk sarees stand for. It is observed that this favored piece of clothing comes in myriad styles and forms. Mentioned below are nine best silk sarees every fashionista must have in her wardrobe.

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When talking about versatile garments for women, the saree is the first thing that comes to our mind. Women love shopping casual wear sarees online. So, why do sarees work as the all-time classic and favorite garment option for women? What is so special about donning a saree? Continue reading

The entire last week was spent cleaning up everything before Diwali. I got so busy with the cleaning spree that one of my most favorite part of Diwali Celebrations, ‘what to wear this Diwali’ just skipped from my mind.

While growing up, I always enjoyed the sight of women dressed in traditional clothes gathering at the temple with their ‘diyas’ and ‘puja ki thalis’ and thereby lighting up the whole atmosphere with their aura. Though, I am mostly a jeans and a tee person, I love traditional Indian clothes. They’re beautiful and look classy.

Diwali gives us a chance to dress in traditional silhouettes and make heads turn wherever we step into. I have a simple long kesari kurti in chiffon fabric with karshmiri embroidery, which I plan to wear for this Diwali with matching leggings. Continue reading

“What goes around comes back around” the old saying goes, and it has been proven true, at least when it comes to fashion. Not all past fashion trends are dreadful, and designers can easily see opportunities and find inspiration in the previous era. Furthermore, inspiration and new ideas can be found in other parts of the world too – looking through foreign, exotic trends and trying to give them new life in modern times can be challenging, but when done right, it can also be rewarding.

Hello Lovelies – Here comes the list of 5 amazing fashion trends from around the world. Continue reading

The dressing preferences have changed a lot over time for Indian women. Their wardrobe has been revamped with different types of western wear but still traditional outfits have their own unique corner in the closet.

When it comes to special occasions and functions, Indian women still prefer to adorn Indian ethnic wear, as no other outfit can enhance the natural beauty and charm of an Indian woman as a well draped saree or a nicely stitched salwar kameez set. Ethnic wear on women depicts charm, grace, poise, culture, elegance and dignity. Continue reading