Growing-popularity-and-timeless-appeal-of-Indian-ethnic-wearThe dressing preferences have changed a lot over time for Indian women. Their wardrobe has been revamped with different types of western wear but still traditional outfits have their own unique corner in the closet.

When it comes to special occasions and functions, Indian women still prefer to adorn Indian ethnic wear, as no other outfit can enhance the natural beauty and charm of an Indian woman as a well draped saree or a nicely stitched salwar kameez set. Ethnic wear on women depicts charm, grace, poise, culture, elegance and dignity.

A well selected ethnic wear for a suitable occasion is appreciated by all and is comfortable to wear and easy to carry off. Indian ethnic outfits can include sarees, salwar-kurta sets and traditional outfits known by different names in different states.

Growing-popularity-and-timeless-appeal-of-Indian-ethnic-wearEthnic wear keeps reviving its charm from time to time with different styles or fads. Either an old style comes back in a new form or some new style popularized by Bollywood hits the market. Since Indian ethnic wear can be complimented with the best of accessories like jewellery, potlis, clutches, broaches etc. they have always been a hot favourite among the women population. No wonder, ethnic wear is in high demand both in India as well as abroad.

Growing-popularity-and-timeless-appeal-of-Indian-ethnic-wearThere is a huge variety of sarees available in India based on place, material, design, style etc. which in itself is a big topic to discuss. Coming to salwar suits, again various types are available based on certain categories.

Style: Different type of styles can be mentioned as anarkali, kurtis, patiala, angrakha, kaftans, pherons, or some style imitating Bollywood stars and few more.

Material: Different materials that are used for ethnic wear ranges from simple cotton, silk to georgette, net, crepe, khadi etc.

Design: Designs can be printed, chikankari, hand painted, block prints, appliqués, heavy or light embroidered, stone or jari studded and many more.

Growing-popularity-and-timeless-appeal-of-Indian-ethnic-wearEthnic wear is not only popular among women but Indian men too prefer ethnic outfits for suitable occasions. Simple pajama-kurta is quite apt for any morning function or family gathering whereas embroidered sherwanis or kurtas are quite in vogue to weddings or even parties. Parallel to women’s ethnic wear, men’s range is also widespread and equally appealing. Men’s outfits are also complimented well with stoles and nice shoes such as mojris and likes of it.

Different shopping websites like Flipkart, Jabong, Snapdeal, yepme, etc. have exclusive collection of ethnic outfits for men, women and kids. Certain portals also carry designer collection from famous fashion designers like from Ritu Kumar and other big labels.

Growing-popularity-and-timeless-appeal-of-Indian-ethnic-wearApart from these shopping portals, many other online portals mostly from women entrepreneurs also store unique collection of ethnic wear which can also be customized on demand to a certain extent. They also have unstitched or semi-stitched salwar suit material in stock which can be stitched according to one’s preferences. They also provide various discounts and offers yepme,, jabong and more which can be viewed at

Growing-popularity-and-timeless-appeal-of-Indian-ethnic-wearSometimes it is beneficial to shop from these portals as you can get accessories like jewellery, shoes, bags etc. matching the ethnic wear under the same roof and you can choose immediately and order together.

Indian traditional wear has its own charm and appeal which can never fade away rather every time it evolves in a new way. Both Indian men and women are hooked to ethnic fashion which now-a-days apart from traditional styles are also available in funky, trendy and cool looks.

So if you want to look apt for an Indian occasion with family, relatives or even friends, pick up a nice ethnic outfit which the right colour combination and design and you will surely be the centre of attraction and admiration!

Written by Anshulika Chawla


  1. I love ethnic wears a lot 🙂

    • Anshulika Chawla at Reply

      Me too

  2. Ethnic Wear has big outfits for our great Indian weddings. GrabOn provides coupons and offers for Ethnic Bazar. Here is a link for it

  3. Sravani Guha at Reply

    Great collection! Nothing to beat the indian ethnic look.

  4. anil sharma at Reply

    nothing can beat the look of the ethnic wear.for such more elegant ethnic collection explore our store.

  5. enrich your ethnic avatar such elegant collection at

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