Question: Where does one go looking for ethnic wear that is rooted in tradition yet is so chic to make you look effortlessly stylish?

Answer: Among other places (Fab India, Global Desi, W for Women, Aurelia, and so on), World of Ek!

StylecaretIt is that time of the year again when weddings are in full swing and festivals one after the other. Dussehra, Diwali, Durga Puja have just passed and now it’s time for Christmas and wedding bells. No wonder, it’s a common sight to see people shopping in the malls, shopping complexes, browsing dresses and other things at online shopping sites like Stylecaret, Amazon or Flipkart.

Since India is a country that is known for its culture and tradition, most of the women prefer to wear clothes that are more related or close to their culture rather than being outright western. Coming to traditional Indian dresses, there are a lot of options but one dress that stands out among all and is preferred by women of all age groups is the kurti.

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Chalegi Party ‘saree’ raaat! We surely know how to let our hair down and sway to the tunes. No drama, no excuses! “Party banti hai toh banti hai.” Even in social settings, we find ourselves a nice cozy corner to groove to the latest tunes and glow in our best party wear!

However, often we all struggle to get that party look right. There are a lot of parties and lot of themes. Can you do justice to them all? Continue reading

Every girl has some favorite outfits that are her wardrobe staples. True, outfits that look great are expensive. But you cannot break your bank every time you wish to buy best outfits.

Here are some great fashion picks for the festive season that would not only help you look your fashionable best but also come at a price that is easily affordable and convenient to buy. Continue reading

Hello lovely ladies,

Do you know as desi girls, which is our favorite, go-to ethnic style?

Yes – it’s the good old salwar suit!

Makes sense too – because not only are salwar suits the most comfy, every day ethnic wear items but they can also be styled as great party wear choices for many formal and festival occasions. And if you’re a desi girl like me, who always ends up filling her online shopping cart with familiar designs year after year, here’s some new salwar suit style inspiration to rock your desi swag in a fresh look. Continue reading

Lehenga Sarees are now suddenly the center of all attention! Lehenga sarees are in fact the best of both worlds. It amalgamates lehenga and sarees making it the most sought after garment for the weddings and parties. There are numerous lehenga style sarees donned by both the newbies and the veterans in the fashion game. Continue reading

Online shopping after a stressful week is one of my favorite ways to unwind. I’d relax on my bed, grab a cup of coffee and cruise through my favorite shopping website (read Jabong) looking for any affordable fashion find I can get myself as a budget weekend treat.

Sure, I do love visiting the mall and local fashion boutiques for big brands and custom-made Indian ethnic kurtis, but some of my favorite summer fashion kurtis don’t reside at big stores or boutiques. And if they do, the prices aren’t lucrative. Continue reading

No matter how beautiful saree you pick for your friend’s wedding, till you don’t have a gorgeous blouse with it, your attire is incomplete. When designing a saree for any party or special occasion ensure you pay equal attention to the blouse too. Earlier the designs and patterns for saree blouses were limited, but these days there are en number of options to choose from. Below given is a list of few latest blouse designs that you can consider for your favorite party wear saree. Continue reading

Silk is one fabric that is treasured by our grandmothers and mothers. After all, it adds heritage and gives a sense royalty to the wearer. Having party wear sarees in your wardrobe is inevitable. When it comes to silk sarees, they represent culture, grace, elegance, tradition, and modernity, all woven into one. That is what silk sarees stand for. It is observed that this favored piece of clothing comes in myriad styles and forms. Mentioned below are nine best silk sarees every fashionista must have in her wardrobe.

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When talking about versatile garments for women, the saree is the first thing that comes to our mind. Women love shopping casual wear sarees online. So, why do sarees work as the all-time classic and favorite garment option for women? What is so special about donning a saree? Continue reading