Question: Where does one go looking for ethnic wear that is rooted in tradition yet is so chic to make you look effortlessly stylish?

Answer: Among other places (Fab India, Global Desi, W for Women, Aurelia, and so on), World of Ek!

If you’re a regular reader of my blog you know I’m a big fan of French skincare and Korean beauty. But despite being a skincare afficianado and a beauty blogger, I must admit, I was pretty much unaware of the amazing benefits and effective technologies of Japanese beauty products.

A few months back, I happened to watch a viral video about a 50 year old Japanese model Masako Mizutani, who looks like a 20 year old. Fast forward, days of intensive market research and extensive studies, I made the discovery, J-beauty is as cutting-edge or in some ways even better than K-beauty! Continue reading

Shopping has changed in a number of ways. Online shopping is dominating the world of clothes and apparel marketing. Most buyers nowadays opt to buy online since it is convenient and fast. You don’t need to queue for hours waiting for your order to be packed, or even go around several shops in your town looking for that dress or accessories.

With just a click of a button on the computer or mobile phone, you will have your items delivered to your location. On the other hand, online shopping has its drawbacks since some customers have reported having totally different sizes of clothes or item delivered to them. So, use these great guides to help you avoid getting disappointed the next time you go for an online shopping spree. Continue reading

Chalegi Party ‘saree’ raaat! We surely know how to let our hair down and sway to the tunes. No drama, no excuses! “Party banti hai toh banti hai.” Even in social settings, we find ourselves a nice cozy corner to groove to the latest tunes and glow in our best party wear!

However, often we all struggle to get that party look right. There are a lot of parties and lot of themes. Can you do justice to them all? Continue reading

Every girl has some favorite outfits that are her wardrobe staples. True, outfits that look great are expensive. But you cannot break your bank every time you wish to buy best outfits.

Here are some great fashion picks for the festive season that would not only help you look your fashionable best but also come at a price that is easily affordable and convenient to buy. Continue reading

Hello lovely ladies,

Do you know as desi girls, which is our favorite, go-to ethnic style?

Yes – it’s the good old salwar suit!

Makes sense too – because not only are salwar suits the most comfy, every day ethnic wear items but they can also be styled as great party wear choices for many formal and festival occasions. And if you’re a desi girl like me, who always ends up filling her online shopping cart with familiar designs year after year, here’s some new salwar suit style inspiration to rock your desi swag in a fresh look. Continue reading

Modern designer blouses are the trendiest attires recognized and loved by women across the world. These days’ women want to look presentable and appealing in public and a designer blouse is advisable for her.  Therefore, irrespective of whatever look she may have in mind for the upcoming party or the wedding function, a designer blouse is sure to help her put her best foot forward. Continue reading

Our country is a land of festivals, where every festival is celebrated with lots of pomp and show. During the festivals, gifting is one of the popular trends that keep us connected with our near and dear ones. Gifting diamonds may sound something intimidating to you, but believe me the smile touches the corner of your lips, once you browse the online Jewellery store.

Continue reading

Basic casual wear is no longer just an afterthought. Now looking for a new top or sweatshirt will lead you through an extensive selection of bold new styles, hues and designs. Enjoy the brands available at abof and add new elements to your wardrobe. Continue reading

As India is grappling with acute shortage of currency notes, the women in the country are struggling to keep up their daily beauty regimen. Many women have reported that the economy has affected the way they spend money on beauty services and lifestyle goods.

More and more women are now spending less on their makeup, hair products and salon services in their effort to save money and survive the cash crunch. The economy sucks, and we have to hang on long enough for things to turn around.

So if you too have stopped going for salon pedicures, switched brands of moisturizer or limited yourself to fewer products per month, here are top tips on saving money on beauty in demonetized India without sacrificing too much: Continue reading