Question: Where does one go looking for ethnic wear that is rooted in tradition yet is so chic to make you look effortlessly stylish?

Answer: Among other places (Fab India, Global Desi, W for Women, Aurelia, and so on), World of Ek!

The entire last week was spent cleaning up everything before Diwali. I got so busy with the cleaning spree that one of my most favorite part of Diwali Celebrations, ‘what to wear this Diwali’ just skipped from my mind.

While growing up, I always enjoyed the sight of women dressed in traditional clothes gathering at the temple with their ‘diyas’ and ‘puja ki thalis’ and thereby lighting up the whole atmosphere with their aura. Though, I am mostly a jeans and a tee person, I love traditional Indian clothes. They’re beautiful and look classy.

Diwali gives us a chance to dress in traditional silhouettes and make heads turn wherever we step into. I have a simple long kesari kurti in chiffon fabric with karshmiri embroidery, which I plan to wear for this Diwali with matching leggings. Continue reading

The dressing preferences have changed a lot over time for Indian women. Their wardrobe has been revamped with different types of western wear but still traditional outfits have their own unique corner in the closet.

When it comes to special occasions and functions, Indian women still prefer to adorn Indian ethnic wear, as no other outfit can enhance the natural beauty and charm of an Indian woman as a well draped saree or a nicely stitched salwar kameez set. Ethnic wear on women depicts charm, grace, poise, culture, elegance and dignity. Continue reading