Question: Where does one go looking for ethnic wear that is rooted in tradition yet is so chic to make you look effortlessly stylish?

Answer: Among other places (Fab India, Global Desi, W for Women, Aurelia, and so on), World of Ek!

Brand spotlight – World of Ek

If you haven’t heard about this website before let me, tell you it’s the latest business initiative of the famous television personality, Ekta Kapoor. The brand offers a range of products from home décor, and furnishings to apparel, jewellery and a host of dining and wellness utility items like plates, bowls, incense sticks etc.

All the products are purely hand-crafted by Indian artisans with an aim to bring a piece of India to every home. They are made from the best quality materials that are sustainable and good from a wellness point of view. I ordered two Kurtis for myself and a 100% hand-block print bedsheet for my bedroom.

How did these products fair with me, read the review to know.

World of Ek Products Review

Ek by Ekta Kurtis Review

I love wearing Kurtis, especially during the summer. They’re not only comfortable and convenient to wear but can also be paired up with almost anything (leggings, palazzos, trousers, pants, jeans, skirt, everything!) depending upon the mood and occasion.

The Kurtis I ordered from World of Ek is made from 100% cotton material. They feel very soft on the skin and weigh almost next to nothing. The soothing colour combinations (off-white, maroon, yellow and light pink) along with ‘Keri’ (mango) prints and paisley motifs, make these Kurtis ultra summerish and stylish.

The fits are relaxed and comforting. They are perfect for those days when you want to take it easy and just loosen up for a casual summer evening. One of my favourite ways to wear these Kurtis is by pairing them up with contrast palazzo pants. And then add silver or oxidised jewellery to the mix complete with Jaipuri Jutis for an effortlessly chic look.

I really liked the fit and fabric quality of these Kurtis. And the price at which they come for is pretty reasonable too especially when considering the quality of the materials used.

Ek by Ekta Bed Sheets Review

When it comes to bed linen and sheets, I am the kind of person who never likes to compromise. I cannot sleep on poor-quality sheets. I have very sensitive facial and body skin. Rough textured sheets and pillowcases make me feel very uncomfortable.

The yellow floral bed sheet from the World of Ek is made from pure cotton fabric. The aesthetically designed ethnic motifs are hand-block printed on the spread by local artisans. The yellow colour and floral print have a very soothing and calming appeal about them. They fill my room with a very positive and happy vibe.

Now coming to the most important part, the texture of this bed sheet. Well so far, I am satisfied with the fineness of the sheet and pillowcases. It has a soft and airy feel to it. Even though isn’t as smooth as I want my sheets to be, it does help keep me comfortable and cool at night. And this is what matters the most at the end of the day – a good night’s sleep!

I ordered a king-size bed sheet for my bed. I have a thick, deep memory foam mattress and this cotton sheet from World of Ek is one of those few sheets that effectively envelopes my profound mattress.

As for the durability of the sheets, it is soon for me to comment. If I do notice any issues, I’ll update in this review.

Now if you too have got excited about the brand, just like me, here’s a quick review for you to help make your pick:

World of Ek Shopping Website Review

Describe the brand in three words

Sustainable. Indian. Ethnic.

What is it?

An online shopping website by Ekta Kapoor.

What does it offer?

Things you can find here:

• Ethnic wear
• Home décor
• Home linen
• Utility ware like mugs, bottles, glasses, bowls, plates etc.
• Wellness accessories like incense sticks

How’s the product quality?

The brand assures the best quality products on its website. As for me, I am really happy with the fabric and print quality of the Kurtis and bed sheet I ordered from the site. They are made from 100% cotton material and have a very breezy texture.

However, since the products are hand-crafted and naturally dyed, there can be slight variations in the colour and textures of the fabrics and also some colours might bleed during the first few washes.

How’s the shopping experience?

Very convenient and hassle-free. The website is easy to navigate in both the web and mobile versions. You can easily choose from multiple payment options like cards, wallets, UPI, cash on delivery etc. whichever is suitable and fitting for you.

How’s their shipping and Returns policy?

World of Ek offers free shipping with returns. The products are delivered in 5-7 days-time and can be easily returned within 5 days of delivery with free pick up. I received mine in less than five days of placing the order.

What’s the packaging like?

I’m truly impressed with the packaging. The products came neatly packaged in soft, sustainable cloth bags that can be reused as laundry bags or footwear bags while travelling or for other purposes.

R2B Rating: 4.5/5

Would I buy from this website again: Yes

The bottom line:

On the whole, my shopping experience with Word of Ek has been a great one. I loved the product’s range and quality. I’m also impressed with the packaging and price range. I would recommend this shopping website to everyone, who has a penchant for traditional motifs and love Indigenous goods.