As someone who has spent most of her life in stretchy skinny jeans and Disney prints t-shirts, I always thought of ethnic wear as flamboyant and too stylish for my comfort. Sure, I do enjoy a little flair on special occasions but for routine wear clothes, Continue reading

Ah! Diwali. There’s so much to love about the festival: from sharing sweets and gifts with loved ones to illuminating the whole house with strings of lights, candles, and diyas; from going all out with rich, decadent dishes to decking up the hall with colorful rangoli and expressing creativity, joy – and love – through crazy crackers in the sky.

And then, of course, the reason to don the most dazzling outfit for the festival further enriches the mood of celebrations. The excitement is unreal but so is the Continue reading

Hello lovely ladies,

Do you know as desi girls, which is our favorite, go-to ethnic style?

Yes – it’s the good old salwar suit!

Makes sense too – because not only are salwar suits the most comfy, every day ethnic wear items but they can also be styled as great party wear choices for many formal and festival occasions. And if you’re a desi girl like me, who always ends up filling her online shopping cart with familiar designs year after year, here’s some new salwar suit style inspiration to rock your desi swag in a fresh look. Continue reading

With blazing sun and long hot winding days, we’re finally into summer 2017. Along with juicy mangoes, chilled sherbets, and luscious falooda ice-creams, the season calls for some cool fashion trends that are as Indian at heart as a refreshing glass of sweet and rich homemade ‘lassi’!

As traditional wear is constantly evolving and ethnic fads are becoming newer and modern, it won’t be wrong to say that ethnic fashion is not only in but is going to stay. So girls, it’s time to fill up your wardrobes with the season’s biggest fashion trends and ring in the summer 2017 looking as cool and confident as these latest ethnic fads.

Continue reading