In the world of blogging, we beauty bloggers are one mad bunch. Where most people begin their day reading the morning paper or chanting religious hymns, we prefer to start our day digging into those online beauty videos on YouTube!

As a self-confessed beauty junkie, I spend half of my mornings browsing different beauty tutorials to master my beauty routine. Sometimes, it is about styling a particular outfit, sometimes figuring to create that perfect smoky eye and other times it is just about learning myriad beauty tips and tricks.

So this morning, while sifting through different makeup videos on YouTube, when my eyes fell on a new channel, ‘Lakme School of Style’, I was instantly hooked. And why not, after all Lakme isn’t any regular beauty channel on the internet.

We all know when it comes to Indian beauty and makeup world, Lakme is a leader for creating a legacy of innovation and style for new age aficionados.
And as things are rapidly changing in the beauty and fashion industry, Lakme has collaborated with #fame, India’s pioneering talent led digital network to launch ‘Lakmé School of Style’, India’s first fashion video magazine!

Exciting, isn’t it? Hold on girls, there’s more to the excitement! #LakmeSchoolofStyle is not just India’s first ever video fashion magazine but also first digital debut of Karan Johar, one of India’s most popular film maker and fashion icon.

Here is what the channel has to say about the initiative, “Lakmé School of Style is a first of its kind show that will not only bring the newest trends and happenings from the fashion world but in the process will also create new age fashionistas and idols.
A fashion brigade led by Editor-in-Chief, Karan Johar himself will bring the fashion news, views and events from all over the world to the internet screen.”

I was sure of discovering some brilliant makeup tutorials but I was thrilled to find so many topics covered in their vlog! Watching their videos, one after the other I slipped into a sweet sort of trance! Here is a makeup tutorial by one of Lakme style vlogger, Sahibba K. Anand that immediately caught my attention:

As beauty addicts, we know sculpting face is an art that doesn’t come easy. But the way Sahibba has presented contouring in this video, choosing the right shades, highlighting, contouring and blending, even an amateur can learn to sculpt face in less than 5 minutes!

Loved the way she talks to you with fairy lights behind her, presenting you with worthy information step by step and making you your friend in the process.
So girls, if you are really serious about makeup, style, and beauty, do check out Lakme School of Style by #fame and subscribe to their channel for your daily dose of fashion and beauty fix!