If you think fashion is only for the grown-ups, think again. With kids fashion and children wear market coming of age; it’s now not unusual to see tiny tykes successfully walking the ramp for their favorite brands like veteran models.

Thanks to media, social media, reality T.V. shows and rapid expansion of international brands like U.S. Polo, Flying Machine, Marks & Spencer, Adidas, Nike and H&M – all of which are top 10 kids wear brands; children today are more aware of trends than ever before.

And by debuting kids fashion week in Chandigarh, Junior Fashion Week, a fast growing organization dedicated to celebrating young talent has taken this infiltration of fashion into children’s clothing a notch further. Continue reading

Take me to the ocean and put me on a beach….

I’m in love with the tropics! There’s something about the tropical air that undoes me. I’m basically a gypsy at heart and the tropical weather is perfect for me. True, it’s too hot…too humid…too sticky but the lifestyle it provides…fantastic! Gorgeous sunsets….open verandas…limitless ocean…vast sky…and a sense of loss of all time and space! Continue reading

Last week, I attended The So Delhi Confluence, held in The Lalit New Delhi. Since most of the blogging events take place either in Delhi or in Mumbai, I being based in Ludhiana, happen to miss almost all of them!

No surprise, in the Indian blogging world, I am probably the most unsocial blogger! And this time too, when I got the invite for The So Delhi Confluence 3^rd edition, doubts crept in. I heard the usual voices in my head, “Travelling all the way from Ludhiana to Delhi – just to attend a blogging conference?” “I don’t know anyone. What would I do there?” There were more.

But I went. Continue reading

So yesterday was a big day!!

Voylla fashion jewelry launched its first exclusive store in Ludhiana and I was invited to cover the event. So before the press release starts, here’s some first-hand information and pictures of the opening day to give you a peep inside the new store: Continue reading

Press Release

Strands salon a synonym for style opens one more outlet in Delhi

Showcases new classic range of hairstyles and makeovers with experts

Strands, India’s one of the best leading salon chain adding another icing on the cake by opening its new outlet at Sainik farm. Strands has shown its chef-d’oeuvre in the field of beauty & health care by adding another wings in to its various salon units. It’s indeed great news for those who are fashion, makeup and beauty savvy. Ms. Rammya Singh Miss Globe India representative has intensify the beauty of the event by her presence said, “It’s my bone fortune to be the part of this opening ceremony. Strands has got its own brand n ways to work which is actually required in today’s scenario. Continue reading

For many people, the fashion of casinos is synonymous with the fashion of James Bond from Casino Royale. People dress to the nines to evoke the image of the high-roller, of someone who comes to casinos to have a good time and mingle with the upper crust, and therefore, people flock to casino gaming floors in tailored suits and evening gowns.

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Have you ever wondered why all weddings are so alike? Every year, we attend dozens of similar wedding ceremonies and receptions, observe similarly dressed brides and grooms, get fascinated with similar decorations and enjoy similar music, food and drinks. It seems that, attempting to plan a flawless wedding that everyone would like, we completely forget about our own tastes, wishes and interests.

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Mallika Jain at the Event

I was recently invited to special festive fashion shopping event, ‘Fashion Capsule – DELHI SPARKLES’, in New Delhi. While, I could not make it to the event, here is a scoop and press note on the event by the organizers for all of us who missed it. Continue reading

I have recently developed a craze for wedding fashion and events. Call them wedding shows, wedding fairs, wedding expos or wedding exhibitions; I simply love attending any gathering related to weddings and wedding fashion trends. And before you start wondering the reason why, let me tell you, I’m not getting married!

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Now that the electrifying Lakme Fashion Week 2014 is finally over, it is time to sit back and ponder over the runway trends. So lovelies, I invite you to brew yourselves a cup of tea, grab some biscuits and have a look at the top trends of Lakme Fashion Week.

LFW, India’s biggest fashion fest is held twice annually to dictate the top trends for the upcoming season. Featuring ninety eight designers, countless breathtaking creations, the fashion fest spanned a period of five week days. Continue reading