Chanel Makes Casinos Fashionable with Couture Show
For many people, the fashion of casinos is synonymous with the fashion of James Bond from Casino Royale. People dress to the nines to evoke the image of the high-roller, of someone who comes to casinos to have a good time and mingle with the upper crust, and therefore, people flock to casino gaming floors in tailored suits and evening gowns.
Over the past few years, however, this has ceased to be true, and the image of the high-fashion high-roller has seemed to fade. The growing congestion of the casino industry has made it so many casinos have eliminated the dress codes they once implemented. According to tourists on TripAdvisor, most casinos in Las Vegas nowadays have all but gotten rid of their dress codes, allowing patrons to go to the gaming halls dressed in shorts and a shirt, and sometimes even just their robes. This has resulted in casinos taking on a more casual air and atmosphere, losing their elegance and refinery.
Recently, however, we’ve seen casinos begin to try and take this back. While in the past, slot machines had used symbols like fruit and liberty bells and a simple system that would have patrons simply pulling a lever to spin the reels, Gala Casino’s themed games now use different high-end fashion elements, as seen in the Da Vinci’s Diamonds and She’s a Rich Girl games. Couple this with the introduction of Michelin-starred restaurants and fine dining to Macau’s casinos, and we’re seeing the world of the upper crust begin to return to casino gaming floors. Moreover, earlier this year, Chanel played a key part in restoring high fashion to casinos.
Head designer and creative director Karl Lagerfeld decided to turn Chanel’s Fall 2015 Couture Show into a high stakes casino event, creating a casino setting for guests and models alike. Those who arrived were greeted by slot machines and roulette tables, which were all emblazoned with Chanel’s distinct iconography. Guests, which included actresses Kristen Stewart, Rita Ora, and Julianne Moore, were also invited to place their bets in the casino. As for his inspiration, Lagerfeld said that, “I like that elegant moment of beautiful people going into a casino wearing jewellery. It’s like a fantasy. I like people when they‘re gambling and well dressed like in Monte Carlo.”
On the whole, I think that the fashion move by casinos is a strategic play to help them gain more business after the rise in popularity of online casinos. For more information or resources on online casinos, you can check out this website below; which is great resource for online casinos.
Such an interesting concept!!
such a cool thing..casino and Fashion together sounds unique 😀
Lovely post, this is such a unique theme. Kudos to Chanel. Kristen Stewart looks so beautiful <3
I completely forgot the dress up era of casinos. I thought that just happened in the movies and Monte Carlo. But I would love to see that come back. I’m sure it exists in the rooms where the ante is like 50K and up. Great post!
This would’ve been such a cool event to attend!
How cool! I haven’t seen it yet 🙂
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