So yesterday was a big day!!

Voylla fashion jewelry launched its first exclusive store in Ludhiana and I was invited to cover the event. So before the press release starts, here’s some first-hand information and pictures of the opening day to give you a peep inside the new store:

Describing the store in three crisp words, all I have to say is it’s my New Favorite Place!

Welcome, welcome, one and all. The store is very welcoming not just by design but also in attitude. I didn’t feel intimidated at all – which I like. I must have tried a hundred pairs of earrings before picking the ones I wanted and the salesgirls there stood patiently speaking less and listening more, in perfect understanding of my needs and tastes.

Next thing I liked is there are couches in the store – it’s easier to park your guy on the couch than to make him stand as you spend your own sweet time trying different pieces of jewelry (make sure he has his phone with him!).

Now coming to the most important part – the jewelry, and I must tell you girls, the store carries everything from classy ethnic and contemporary pieces to trendy and edgy styles in gold, silver, diamonds and colored stones. Starting from INR 299, all the pieces are so trendy, affordable and fashion forward. I just loved, LOVED all the designs.

Now here’s the press release and pictures to do rest of the talking:

Voylla- Leading Fashion Jewelry Brand Launches Exclusive Store in Ludhiana

“Ludhiana, 8th February 2017: Voylla- Voylla – India’s biggest fashion today launches its exclusive store in heart of Ludhiana- Mall Road. Voylla is India’s leading fashion jewelry brand which retails from its website and app. In the current fiscal year it has launched 100 stores all over India and plans to open250 by the end of 2017. Company is not only launching the store but will also be showcasing latest seasonal trends for wedding and valentine day’s collection.

As per Vishwas Shringi, Co-Founder and CEO, Voylla.com, “We have opened our exclusive story in Ludhiana considering the fact that Punjab is one of the most versatile fashion centric markets. With debut store in Ludhiana, we will spread across the country in the coming financial year. Voylla is a four years old brand now and we are expanding exponentially in the offline arena. As a leader in the fashion jewelry segment we aim to cater to the aspiring audience in tier-II and III cities.”

Voylla is the only online jewelry platform with 100+ store locations in India. Sustained efforts  of the Company in  understanding the customers, robust backend and a fine detailed curation has resulted in over 13,000 designs on Voylla’s site and stores, which gets refreshed every week. More than five lakh customers have patronized Voylla, making them the top jewelry brand.

Company was started to create a niche in the lifestyle segment with a strong omni-channel presence. Voylla retails its own creation online through Voylla.com, app and via marketplaces like Flipkart, Amazon and Myntra. The start-up had opened its first flagship store in Delhi in December 2015 and at present boasts of 100 physical stores all over the country.  Voylla aims to launch 250 stores by the end of this year. In October 2015, Voylla had raised $15 million from the private equity firm Peepul capital and before that had raised two rounds of funds in 2012 and 2013 by Snow Leopard Technology Ventures.

In the current financial year Voylla is growing exponentially as it has also launched the brand’s most aspirational brand- Studio Voylla as well. Studio Voylla is curated by a team of exceptional stylists and connoisseurs of jewelry. Studio Voylla features limited edition jewelry for those who know their style from fashion fads and are willing to spark a trend rather than just follow it. Each piece of jewelry has been crafted exclusively for Voylla, the leading digital-first fashion jewelry brand in the sub-continent. Each piece is meant to start a conversation with its outstanding karigari and lyrical aesthetic. Not just the exquisite jewelry, the prices too will add a sparkle to your smile. Contemporary or classical, edgy or eloquent, alluring gold or charming silver, dazzling diamonds or glittering gem stones – Studio Voylla speaks your language.

With the latest launch – Colors Voylla Navrang Jewelry, Voylla aims at letting every customer look as dazzling as their favorite on-screen characters from Colors.

For further details:

Nupur Sharma

Associate PR Manager- WishBox Studio

On the final note, I loved everything there – even though, I visited the store for event coverage with no shopping intention, I couldn’t help but get myself a couple of pairs of earrings and a wrist watch from the store. Oh and did I mention everyone got a scrumptious chocolate cake free as return gift.

I picked the black one!