Vya Naturals Vitamin C Serum

I’m a fiery fan of Vitamin C, especially topical vitamin C serum for my face and neck. I’ve gone through more bottles of vitamin C serum than glasses of orange juice over the years that I can count. No doubt, it’s one of the most recommended products you’ll find in my skincare arsenal. It works for all skin types and all skin conditions.

And at the beginning of this month, I have a new addition to these recommendations: Vya Naturals Vitamin C Serum – a 100% parabens and sulphate free serum containing 20% vitamin C to reduce uneven skin tone, dark spots and hyperpigmentation. Interested? Read full review to know more about the product.

Vya Naturals Vitamin C Serum ReviewDescribe the brand in three words?

Natural.  Indian.  Affordable.

Product in question:

Vya Naturals Vitamin C Serum

What is it?

An anti-aging and skin brightening serum containing 20% Vitamin C to reduce uneven skin tone, dark spots and hyperpigmentation.

Who is it for?

All skin types and all skin conditions especially those with lines, wrinkles, pigmentation and dull skin conditions.

What’s in it?

Vya Naturals Vitamin C Serum ReviewPurified water, Ascorbic Acid, Glycerine, Aloe vera Extract, Witch Hazel Extract, Bio-Sodium Hylauronate.

What’s not in it?

Phthalates, parabens, sulphates, mineral oil and synthetic dyes.

Possibly acne, allergy, or trouble causing any ingredient?


How does it smells?


How’s the texture and absorption quality?

Vya Naturals Vitamin C Serum ReviewIt’s colorless with a very runny texture that looks and feels just like water. The serum absorbs quickly leaving skin totally matte but supple, as if you have not applied anything.

How do you use it?

Apply 1-2 pumps of the serum AM and PM under regular moisturizer.

How long before you should see results?

Pretty quickly. A few days of usage should bring in a plumper and brighter looking skin. For wrinkles, fine lines, dark spots, and uneven pigmentation you should give this product a longer time to work on. May be 2-3 months of regular use.

How long did I test it for?

Two weeks to 20 days from today.

How much does it costs for?

INR 1295/- for 30 ML

Currently on sale at Amazon.in.

Vya Naturals Vitamin C Serum ReviewWhat’s good about it?

Contains 20% vitamin C from purely natural sources. Whether being totally natural makes a product more effective is definitely something hard to say but I must say after using the product for two weeks, my skin is feeling fab. It’s happily hydrated and looks more radiant.

Also, the serum feels just like water and you can easily layer multiple products under and over this serum. Works wonderfully in multi-step skincare and makeup regime.

It’s fragrance-free and colourless. So, if you’re allergic to artificial fragrances or strong scents, it’s an ideal skincare serum for daily use. Also, being colourless makes it easy to detect, if the product is oxidized or not. (Oxidized vitamin C turns yellow or brown on oxidization. That is why many skincare brands formulate their vitamin C with a yellow or brown tint to make it hard to detect oxidization).

Contains aloevera and witch hazel extract to soothe sensitive skin. So if you have highly sensitive skin or for some reason react to high concentration of vitamin C, Vya naturals vitamin C serum is ideal for you.

What’s bad about it?

Vya Naturals Vitamin C Serum ReviewThe packaging! – Which, could have been made to look and feel more attractive.

Bottom Line:

Vya Naturals vitamin C serum is a totally natural anti-aging and brightening serum containing 20% vitamin C. Retailing at INR 1295 for 30 ml, it is great for those looking for more affordable options without compromising on efficacy.

More about the brand:

Vya Naturals products are formulated using natural ingredients that are not only safe and non-toxic but also effective. All formulations are original, created by the brand, and tested on people, not animals. Vya Naturals uses therapeutic- grade essential oils, natural plant-based butters, natural clays and plant-based waxes. And they definitely DO NOT use parabens, sulfates, artificial colors, artificial dyes, mineral oils, formaldehyde, animal ingredients, artificial scents, phthalates, chemicals, fillers, mineral oils, or petroleum.

The brand name stands for

  • Vimal (pure)
  • Yajus (reverence)
  • Ayush (healthy life)

Vya is reverence for a pure and healthy life.

*PR sample provided by brand.

Written by Anshulika Chawla


  1. Been hearing great things about it..was hesitant of using Vitamin C on my super sensitive skin for a long time but now I am getting on the bandwagon with a good dose of sunscreen above it 🙂

  2. It’s very beneficial to apply Vitamin C Serum for your skin care. It works on uneven skin tone & pigmentation, Rejuvenate the dull and lifeless skin. The most popular benefit is that it prevents & reduces the appearance of fine lines and wrinkles. Thanks for sharing so much more about it.

  3. Grace at Reply

    I started using some natural SkinCare products from the Mamaearth store. Most of the products are natural & the products will be customized based on our skin type. While ordering the products, I just tried Mamaearth Coupons offered on the Saveplus site. It worked on my order & I got 15% off on Vitamin C products.

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