When I first saw the advertisement for Godrej Expert Rich Creme Hair Color on TV, I could instantly identify with the situation to the one at home. The only difference is unlike Parizad (Mom in TV commercial) who was hesitant about coloring her hair, my mother-in-law who had always used traditional hair color was hesitant about the new creme hair colors in the market. Her biggest concern was the high price tag that comes with these creme hair colors.
Well, this is not just her concern but a concern of majority of Indian women. It was only when she suffered from a really bad scalp allergy from the ammonia in a hair color, I managed to convince her about the benefits of using a crème based hair color over chemical-laden traditional hair colors and got Garnier Color Naturals for her.