Why is makeup so popular? It’s simple: makeup allows us to play with colours and temporarily change the way we look. We can beautify ourselves, make certain features more or less pronounced without the use of needles and scalpels, wash it all off in the evening, and try something new the following day. All over the world, the ideas of what is beautiful change and grow, and with them do the makeup trends. Do you know how women on the other side of the planet emphasize their beauty? Continue reading