Chalegi Party ‘saree’ raaat! We surely know how to let our hair down and sway to the tunes. No drama, no excuses! “Party banti hai toh banti hai.” Even in social settings, we find ourselves a nice cozy corner to groove to the latest tunes and glow in our best party wear!

However, often we all struggle to get that party look right. There are a lot of parties and lot of themes. Can you do justice to them all? Continue reading

Every girl has some favorite outfits that are her wardrobe staples. True, outfits that look great are expensive. But you cannot break your bank every time you wish to buy best outfits.

Here are some great fashion picks for the festive season that would not only help you look your fashionable best but also come at a price that is easily affordable and convenient to buy. Continue reading

Hello lovely ladies,

Do you know as desi girls, which is our favorite, go-to ethnic style?

Yes – it’s the good old salwar suit!

Makes sense too – because not only are salwar suits the most comfy, every day ethnic wear items but they can also be styled as great party wear choices for many formal and festival occasions. And if you’re a desi girl like me, who always ends up filling her online shopping cart with familiar designs year after year, here’s some new salwar suit style inspiration to rock your desi swag in a fresh look. Continue reading

Modern designer blouses are the trendiest attires recognized and loved by women across the world. These days’ women want to look presentable and appealing in public and a designer blouse is advisable for her.  Therefore, irrespective of whatever look she may have in mind for the upcoming party or the wedding function, a designer blouse is sure to help her put her best foot forward. Continue reading

Our country is a land of festivals, where every festival is celebrated with lots of pomp and show. During the festivals, gifting is one of the popular trends that keep us connected with our near and dear ones. Gifting diamonds may sound something intimidating to you, but believe me the smile touches the corner of your lips, once you browse the online Jewellery store.

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Basic casual wear is no longer just an afterthought. Now looking for a new top or sweatshirt will lead you through an extensive selection of bold new styles, hues and designs. Enjoy the brands available at abof and add new elements to your wardrobe. Continue reading

As India is grappling with acute shortage of currency notes, the women in the country are struggling to keep up their daily beauty regimen. Many women have reported that the economy has affected the way they spend money on beauty services and lifestyle goods.

More and more women are now spending less on their makeup, hair products and salon services in their effort to save money and survive the cash crunch. The economy sucks, and we have to hang on long enough for things to turn around.

So if you too have stopped going for salon pedicures, switched brands of moisturizer or limited yourself to fewer products per month, here are top tips on saving money on beauty in demonetized India without sacrificing too much: Continue reading

Where are my beauty addict girls, at?

Any guesses?

Yes, at Aplava.com – the new shopping website for beauty lovers and online shoppers.

I recently spent some hands-on time exploring the novel website and found the experience truly gratifying. If you still haven’t checked out the website, here’s a sneak-peak into the latest online beauty products store and my online shopping experience from them. Continue reading

Online shopping after a stressful week is one of my favorite ways to unwind. I’d relax on my bed, grab a cup of coffee and cruise through my favorite shopping website (read Jabong) looking for any affordable fashion find I can get myself as a budget weekend treat.

Sure, I do love visiting the mall and local fashion boutiques for big brands and custom-made Indian ethnic kurtis, but some of my favorite summer fashion kurtis don’t reside at big stores or boutiques. And if they do, the prices aren’t lucrative. Continue reading

If you’re like me who believes in saving money by shopping in sales and using online discount offers , I’m sure this might be happening to you many times –

You open your email to an exciting offer – “Heavy Discounts on Big Fashion Brands!”

But the moment you login to your favorite fashion shopping website, you find the flashed deal has either expired or the specific size and color you are looking for in the brand has already been taken! Continue reading